When you have an online shop, the goal is to get as many conversions as possible. However, the last thing you want is to look desperate. There’s a difference between looking to get sales versus funneling customers down to completed transactions.
Experts on website creation from Provo cites the following strategies on how you can convert successfully:
Potential customers won’t be able to hold and try on the products you sell. That’s why the images on your product pages matter. These need paint a picture worth a thousand words, as the cliché goes. Show as many angles of the item as much as possible, from the side, top, close up or to others that showcase its best features, color, shape and others.
Use display photos with the product in use, such as running, typing or listening to music, depending on the type of item on the page. This enables visitors to imagine themselves using it, improving the possibility of a conversion. Make the photo interactive by allowing visitors to pinch, rotate, scale or zoom into the images to their liking. This makes for a tactile experience, which is the closest thing they get to actual touching the product.
Videos are probably the most effective tool you can use to boost the conversion rate of your e-commerce website. These depict how to use your product and how to wear it to display its best features in action. Using this will make it easier to convince a visitor to make a purchase because you get to convey your value proposition clearly and in only a few minutes or seconds.
Better Product Descriptions
The product description needs to be on-point. The copy must provide information and value to those who read it. Don’t worry about the descriptions being too long, as an engaged potential customer will read it anyway because they want to get as many details, allowing them to make an informed choice.
These are only a handful of strategies that boost the conversion rate of your online store. Implementing these improves user experience, making it easier for you to funnel them further down the buying channel.