Choosing which kind of SEO solution to focus on may be difficult for brands because each has its pros and cons. Determining what your brand currently needs is vital to make the right choice. Here are some questions you should ask yourself to know what SEO solution is best for you: agency or platform.
An established SEO company has more control over digital strategies because of their all-inclusive marketing solutions. Working with an agency can lead to more effective and comprehensive strategies. On the other hand, platforms provide less incorporation, but are better in automated tasks. This way, you can easily benchmark your SEO campaigns.
Level of Expertise
Platform solutions can offer great expertise when it comes to search, but they are short on everything else. Their main edge is the affordability, but the lack of human element can make it hard for you. With an agency with a team of experts working in the background, you can be assured of great services no matter what industry you’re in.
Agencies are more hands-on. This gives you more control over your brand, strategy, and service quality. The human element will definitely help solve problems, but it can be time-consuming. For SEO platforms, you will enjoy lower expenses, manual updates, and streamlined processes. But, the services will be less personalised.
When working with a platform, you may need to submit online requests before getting answers about your concerns. Agencies are more devoted in giving personalised services in a timely manner. They have a structured approach to craft strategies and programs that will benefit your SEO campaign.
Working with an SEO company has an obvious edge, but you still need to make sure to choose an agency that can deliver great results in a timely manner. By doing this, you’ll know that every SEO campaign you launch will achieve greater and long-lasting results.