Social media remains a powerful branding tool for today’s businesses. It is the driving force behind effective customer engagement and an excellent avenue for sharing relevant content. Most brands find themselves overwhelmed by the social media whirlwind, however, which convinces them that there is no need for further improvement.
But with the continuous SEO and content marketing innovations, there remains no reason to stop improving. While social sites such as Facebook and Twitter are valuable, it is time that you pay attention to LinkedIn.
LinkedIn as a content publisher
LinkedIn overhauls its image by taking numerous strides towards a reputation as a relevant content publishing platform. In fact, a recent study reported that the site beat Twitter in the field of content marketing.
Initially, the site served as a platform for businesses professionals interested in creating larger networks. Due to the growing demand for engaging content, LinkedIn users requested for direct-to-platform publishing of content. In 2014, the site heeded its clients’ insight and created a content publishing option for premium members.
Through this new option, brands are now capable of maximising their exposure through content that turns into conversions. LinkedIn encourages the creation of informative content — a driving force behind successful content.
The SEO benefits of LinkedIn
Webdandy.co.uk, web design specialists in Kent, advises professionals to include LinkedIn on the top of their content marketing must-haves. While relevant content will help your brand’s SEO, it also pays to publish original content on your LinkedIn profile. This social site’s platform possesses a high domain authority, which helps expand your organic online reach.
Remember to optimise your profile for easy location of other professionals. With a few tweaks on your headline, you can attract potential partners faster.
LinkedIn could be the missing link to your content strategy. This social site is an influential platform that allows you to create and share relevant content, which offers opportunities to reach more audiences. Do not deprive your brand of strong branding potential — use LinkedIn for your brand now.