Running your own business entails marketing it, too. Online promotions, printed posters and tradeshow booths are things that make it visible. But, you need more than just visibility to make sure your clients and partners remember you. This is why there’s such a thing as corporate gift-giving. It’s a way for you to show your appreciation to valued clients and partners.
Astute Promotions understands what corporate gift-giving can do for businesses. More than being a marketing strategy, it’s a way to build personal relationships. You know you can’t just give out any random item. That said, here are some suggestions for corporate gifts your clients will remember:
From high-earning executives to newly-hired employees, gift certificates to spas and shops make great presents. If you happen to own a similar establishment, that will do, as well. When giving them, keep in mind that they’re presents, not bribes. To do this, give them away spontaneously, and never do so in a promotional event. Holidays and special occasions are always good times for gift-giving. While you’re at it, seal in a handwritten note for a personal touch.
Research suggests that items not related to the business are great gift choices. For one, they obviously aren’t promotional products. In addition, they’re things you can give to friends. A no-fail option for non-business-related items is food.
When buying some, choose healthily. Bags of organic chips and boxes of fruits are well-appreciated by clients. They’re filling and fulfilling, as they give customers a sense that you care for their wellbeing. Incorporating food in a nicely arranged gift basket with some well thought out promotional products is also a winning combination.
This is one of the oldest corporate gifts, and it doubles as a promotional product. Since it blurs the line between the two, pick a unique model not used for mass production. If you’re giving a pen, get a high quality fountain pen, and have your client’s name inscribed on it. If it’s a whole set of paper products, add some humour on the pages by printing witty one-liners. This will certainly go the extra mile and leave a lasting impression on your client.
Corporate gift-giving is a subtle way to build personal relationships with clients. It’s a way to show them that you care for and appreciate them beyond the products and services they purchase from you. As such, it’s a gift in itself, and one that keeps on giving.