Desktops and laptops may still be necessary today, but more people are minimising their usage thanks to smartphones and tablets. As users prefer to stay connected any time, wherever they go, having a responsive web design for your site is beneficial. After all, some things just can’t wait. People need access as soon as possible. If you don’t make an effort to reach them, you might fail to make conversions.
Google Votes for Responsive
Google’s Think Insights noted that if a user lands on a website and is frustrated about not finding what they’re looking for in the first few seconds they arrive, there’s a 61% chance that they’ll leave right away. What’s worse is that they may go to competitors and buy there instead. The culprit here may not be the content, but the design. After all, it’s troublesome to zoom and pan on both sides.
In addition, Pierre Farr from Google announced at SMX Advanced 2012 that they prefer responsive websites than mobile templates. This is because having a single URL is easier for their bots to crawl and reduces the possibility of encountering on-page errors.
Responsive Converts Better
When hiring a digital marketing company to help improve your rankings, don’t forget to make good use of their web design services. A study by the Aberdeen Group reports that websites featuring responsive design increased their visitor to buyer conversation rates by 10.9% per year. Non-responsive sites, on the other hand, only had a 2.7% increase.
In 2014, more than 20% of Google searches took place on a mobile device. Apart from going responsive, you have to make sure that it loads fast — preferably a second for above the fold and two seconds for the entire page. Mobile users have shorter attention spans, so faster is better.
If your site is still not responsive, then you’re missing the chance of having higher conversions. Don’t only grab the attention of users, give them an experience that will encourage them to buy from you.