Market Expansion: Succeeding Where Most Businesses Have Failed

Posted on Apr 5 2017 - 1:51am

Man Checking a Chart with People Shaking Hands on the BackgroundFor entrepreneurs who have cornered the local market, the next logical step is to expand and try to reach other territories. Piercing into neighboring states and foreign markets used to be a business venture which only fit the vision of large scale enterprises. However, with the rise of transaction processing solutions, globalization has become the face of the business development regardless of scale.

Brands like Target, Tim Horton’s, and Uber all have succeeded in becoming well-known domestic names, characterized by their swift business strategies and their understanding of their respective target demographic. However, like many others, these brands failed to expand in certain areas. What causes companies to fail their expansion? And what do businesses need to keep in check in order to succeed?

Tools and Competence

Most businesses commit the mistake of simply increasing the capacity of their databases and manpower instead of opting for transaction processing solutions. Do not commit the mistake of overestimating your company’s competence in managing transactions. Learn from your competitors how they do it in their home states.

Dedicated Market Engagement

Business strategies that may have worked well domestically might have a hard time in different territories. You are faced with different consumer behaviors and preferences. Corporate giants such as those mentioned above had goods far disconnected from the needs, requirements, and preferences of their new market. Old recipes, while they are bound to keep the brand intact, can be safely repackaged.

Carefully Chosen Joint Ventures

A partnership based on convenience is not always the best option. Most corporations commit the mistake of hastily signing up with domestic partners because they need to keep up with competitors. This is why your prospective partner must fully understand your mission and vision. Partnering with seemingly successful local corporations has led businesses to go bankrupt—simply due to conflicting cultures. Signing with an enterprise which reflects your corporate goals and values will pave the way for a successful business relationship.

As markets and consumer temperament remain volatile and unpredictable, there is no foolproof formula to guarantee success. Nonetheless, informed risks must be taken with adequate preparation to ensure good business execution.