Planning a Business Expansion? Look at K-Pop’s Marketing Approach

Posted on May 8 2017 - 2:19am

Korean Pop StarDo you have a business expansion in the works? Do you want to get the attention of a global audience? Look at how the South Korean music industry laid out their plan to take the world by storm. You’ll get some insights on how to captivate an audience slowly but surely.

Language Barriers Do Not Intimidate the K-Pop Industry

The Korean language is not universal, but K-pop groups do not let language barriers discourage them. Some groups release songs in different languages to acknowledge their foreign followers.

For example, the then-quintet DBSK debuted in Japan as Tohoshinki and released numerous Japanese singles. The 13-member Super Junior created the SJ-M sub-unit, which released Mandarin songs. Also, Girls Generation’s The Boys and 2NE1’s “Can’t Nobody” have full English versions.

In a similar way, don’t let potential language barriers intimidate you. When you are expanding your brand abroad, consider professional language translation services to help get your brand’s message across easily — precisely.

K-Pop Idols Bank on Social Media

Social networking sites are almost a way of life in South Korea. K-pop idols know how to rely on them to grab and retain the attention of their followers.

A good example is V Live, a broadcasting app that enables K-pop idols such as BTS and GOT7 to pre-record or live stream personal videos that show glimpses of their daily schedules and mischievous antics. Initial videos are in pure Korean — unless the featured idol is speaking in a different language — but subtitles for international fans are usually up immediately after.

Social media marketing is a massive help for business expansion. Your brand’s presence in social channels enables it to get on a more personal level with the target audience. This way, your audience will feel that you have a genuine interest in them even when there is an entire ocean physically separating you.

Whether you are attempting to break into the global market or planning to expand your global audience, you can learn a thing or two from the K-Pop industry. The groups find ways to communicate and connect with their followers despite the linguistic and cultural differences.