As you and your business enter another year, you can use predicted trends in digital marketing to gain an edge over competitors. Even if you are a start-up or a small business working with digital marketing services here in Melbourne, you can rise to the top with continually improving marketing efforts.
Use Deeper Analytics
For 2016, likes and shares may have been good for brand awareness, yet they will not be good enough for 2017. Click throughs leading traffic to important destinations and relevant content leading to conversions are the new essential metrics that will matter in driving you on to success.
Work with Influencers
Bloggers and social media influencers may be the new celebrities. With the massive followings of influencers, you can tap and reach out to those thousands and millions if you collaborate with influencers. You can have more effective marketing campaigns when you work with influencers relevant to your target audience.
Invest in Personal Branding
Today, your personal brand may be just as important as your company brand. A small investment of money and time into your personal brand can affect your bottom line. A personal brand can help in your business relations with other businesses and even prospective clients.
Improve on SMM
Now, your business most likely has a presence on social media. You can take your social media marketing to the next level, however, by making more high-quality photos and videos. Gearing such posts for mobile is also a great upgrade as more people are spending time on mobile devices.
Infuse Efforts with Emotion
There is, perhaps, no better weapon in marketing than human emotion. Experts predict that authenticity in marketing will be a highlight of 2017. You can connect the products or services your business offers with familiar experiences that touch consumers’ hearts. Such campaigns have been successfully run by larger companies, successful campaigns that can work for you too.
Are you and your business ready for 2017? With these predicted trends, you may just be able to take the new year head on.