Redefining Search: 3 Ways to Increase Your Website’s Online Presence and Credibility

Posted on Sep 11 2015 - 4:33am by Admin

seoTo achieve success in your online marketing efforts, you need to keep up with the latest Google standards and algorithms. This is one of the most effective ways to get high rankings in search results and build a relevant online presence for your business.

Here are a few pointers to help you gain targeted traffic, convert more customers, and make more profit in the months to come:

High Quality Content

Google has stated time and time again that content is king of online marketing. Every SEO expert Brisbane has stands by this. Almost all digital marketers know how important content is to your online brand. That is why you must be consistent in publishing relevant, informative and well-written content for your audience and Google alike. Failing to do so could instantly put your entire online marketing campaign in jeopardy.

Right Amount of Optimisation

Your site should have just the right amount of optimization for SEO purposes. Set up your page in a way that will attract search engines and make them see your site worthy of high rankings. To do this, make sure your pages have low density for keywords (at most 2%).  Come up with page titles that are simple, clear, and less than 60 characters. Research and learn more about the best practices in optimising a website.

Internal Linking

Your website should be like a magazine. You must link your inner pages to other inner pages to lead visitors to more content on your site. Internal linking is also a great way for Google to know what page to rank your site. When you have a new post, include a few hyperlinks that lead to your previous posts relevant to the topic. Make sure the content you’re linking to each other are always connected.

These are just some of the many strategies to make your online presence and SEO rankings flourish. Make sure to use what is appropriate for your business website to get the best results possible.