Strategic planning is integral to the success of any business in any industry; this includes the organisation’s mission, vision and a bit of creativity. This describes the direction of your company and the objectives you set to get there. Certain topics must be present in this plan for it to succeed, here is what you as an owner must put in it.
This is the overall strategy of your business which includes the company’s value proposition and the objectives that you plan to reach. These enable your team to follow a blueprint when they perform their tasks; this allows them to focus their efforts on the organisation’s vision. It must also include the core values that would act as a guideline for employees, much like Google’s 'don’t be evil' motto.
This is an acronym for strengths, weaknesses, opportunities and threats and enables you to understand your company’s place in your niche. According to a business mentor in Surrey, this also allows you to determine the direction of your organisation, and plan and implement certain strategies that boost your competitive advantage.
Corn, Trees and Campuses
This comprises of a list of short, mid and long-term objectives of your company; you need these to make sure you are on the right track. This enables you to make changes along the way that help your organisation grow, boost profits and enter a new market.
Talent Acquisition and Retention
Talent recruitment and retention are important aspects for business success because you will need the best employees to become the best in your industry. You need to have a clear strategy on how to entice a talented workforce and learn how to keep them engaged and satisfied.
These are only some of the topics that you must include in the strategic planning of your company. These enable you to chart your organisation’s future and allow you to gain competitive advantage.