When it comes to SEO, there are on-page and off-page techniques that affect your ranking on search engines.
On-page techniques are those that you perform on your site to get a better ranking on search engines. Off-page SEO techniques, on the other hand, are those things done off site. While it’s easy to deal with mistakes done on-site, it can be difficult to rectify off-site mistakes.
New York-based SEO providers offer some common off-page SEO mistakes that could affect your ranking.
This shady tactic could get you penalized. If you’ve purchased links, Google can easily detect this, meaning that they won’t have any value. Additionally, search engines look at the relevance and the quality of websites linking back to your site.
Using anchor text often
Using keywords that are similar often makes your site appear as spam to search engines. You should have different anchor text links and variety of keywords that point back to your site. This will not only increase your organic traffic, but also improve your ranking on SERPs.
Site owners use the comment section to get reviews from their readers. This allows them to know what interests the reader as well as get suggestions. Unfortunately, some people comment on sites that have good SEO rankings to gain links back to their sites. Google crawlers know this and if your site is not relevant to what you’re linking to, you may be wasting your time.
Previously, this used to be the best way to get backlinks back to your site. Unfortunately, if you’re submitting to non-related directory sites, you’ll only get low quality links.
Posting same content
If you’re posting the same content on various websites, this appears as spam to search engines. Aim to provide rich, unique and engaging content.
Avoid these off-page SEO mistakes. If you’re looking to implement the best on-page and off-page SEO techniques, consulting a trusted SEO provider helps.